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With over 175 million active users, Pinterest is one of the largest social media websites out there.
Businesses and people use Pinterest to build and engage their following and monetize their Pinterest following. Building an audience is key to making money using Pinterest.
If you are active on Pinterest and find a niche that you enjoy, you will increase your followers over time. There are many different ways that you can use to monetize Pinterest following.
You can make money using Pinterest even without a blog. Here are just a few ways you can make money online using Pinterest.
Make Money From Affiliate Links on Pinterest
Affiliate marketing is the best way to make money online using Pinterest. You can do this with or without a blog of your own.
Affiliate marketing is when a company or individual pays someone else commission for any sales, leads and clicks, depending on the affiliate program that person makes for that company or individual through an affiliate link. Many companies and individuals offer affiliate marketing programs to have their products, services, etc. advertised by other people.
Once you are signed up for an affiliate program, you will receive an affiliate link provided by the company you are an affiliate for. Then create amazing images and upload them directly to Pinterest. You will use your affiliate link as the URL for every pin image.
Make sure to write keyword rich descriptions so they get noticed by Pinterest and your potential followers. If someone clicks through one of these Pins or clicks through and buys something or performs some other action, depending on the affiliate program, you will receive a commission.
Periodically, Pinterest takes action against affiliate marketing spammers. If you are afraid of this happening, link your pins to your own website, where you can use affiliate links. Personally, I feel like it’s better to create unique content that offers value then include the affiliate links in the content. You can use Pinterest as a traffic generator to get people to the content.
Check out affiliate networks like CJ Affiliate by Conversant, Clickbank, and OfferVault to see a list of affiliate products offered by different companies to promote in your niche. You can also check out individual companies such as the Amazon Associates Program offering affiliate programs in your niche.
Make Money from Sponsored Pins and Posts on Pinterest
If you have a blogor site that contains valuable content and have a large following on Pinterest, then companies may contact you directly to write sponsored posts for them.
Companies will pay you to write sponsored posts to advertise their products or services in front of your followers. You will post them to your own blog or site. You will then create attractive Pins and link them to the sponsored posts. These posts contain links to the companies’ sites.
Companies or sites may also pay you to drive traffic to their sites directly from Pinnable images on your Pinterest account. There are some platforms online such as Linqia, Activate and Clever Collective that offer sponsored Pinterest campaigns. You can also make pitches to companies to see if they are interested in sponsored Pins or sponsored posts.
Make Money by Building Your Mailing List on Pinterest
Email marketing is one of the best ways to make money online. You can use Pinterest to build your email list. However, you need to give your target audience a good enough giveaway offer to entice them to opt in. For example, you can create an e-book, a short guide, etc. free product to build your mailing list. After you have created your freebie, promote it on Pinterest.
Create attractive pinnable images with links back to blog posts where you place your freebie offer. When users click on the Pins they will be directed to the blog posts where they can sign up for the freebie. If they find your freebie and the content on your blog or site helpful, you can sell your products or services to them. So, by using Pinterest, you can build and monetize your mailing list.
Make Money as a Pinterest VA
If you already have a large following on Pinterest, you are probably good at Pinning, re-pinning, connecting pins to links, and doing more things related to Pinterest. Do you know how to use Tailwind used for Pinterest scheduling system or tools such as Canva used for creating awesome images on Pinterest?
Then you can make money by offering these services as a Pinterest VA to companies and people. If you are just starting out as a Pinterest VA, you can expect to earn $15-$20 per hour. Experienced Pinterest VAs can charge up to $50+ per hour or more, depending on experience.
Sell Products on Pinterest
If you have an eBay store or Etsy store or your own online store, you can promote your store on Pinterest. Create awesome pin images and link them to your store. Pinterest will drive traffic to your store when users click on these images.
You can sell digital products like e-books, guides, etc. on Pinterest. Just create attractive Pins and link them to your blog posts or a check out section so your Pinterest followers can click through the Pins to buy your products.
If you know a ton about Pinterest, you can write an e-book about “How to Use Pinterest to Make Money”, for example, and sell it from your blog or Amazon Kindle. Regardless of the platform you choose, link to your e-book from Pinterest images to drive traffic and sales to your store from Pinterest.
Become a Pinterest Consultant or Marketer
If you an advanced expertise with Pinterest but don’t want to do VA work, then you can become a Pinterest consultant or marketer. You can make money by coaching others or help them with Pinterest marketing strategy.
Companies and people will pay you to help them build their followings and create a marketing strategy.
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The more you are active and involved on Pinterest, the more money you will make using the Pinterest following. Create eye-catching Pins and use SEO for Pin descriptions to make sure your Pins get noticed easily by Pinterest and your potential customers.
Pin regularly and multiple times at the right time. You can use Tailwind to automate regular Pinterest scheduling.
Pinterest is introducing new ways for brands and users to make money on the site through easy-to-setup affiliate links.
By turning “idea pins” into shoppable pins, users can earn a commission when other users buy products included in the pin.
The process is as easy as toggling a button at the top of the pin creation page and tagging the products in your pin.
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The social network and brands have had large success with shoppable pins since their launch – especially when other users have shared shoppable content.
According to Pinterest’s data, users are 89% more likely to show shopping intent on idea posts with products tagged compared to standard product pins. Engagement is also nine times higher on idea pins compared to traditional pins.
What Are Idea Pins
Idea Pins were introduced earlier this year and allow brands to share multi-page video posts similar to “Stories” found on other platforms except they do not disappear after a period of time.
Idea Pins allow for:
- Video recording and editing for up to 20 pages of content
- Voice over recording
- Music selection by Epidemic Sound
- Ghost mode transition tools (perfect for those before-and-afters!)
- Detail pages for instructions or ingredients
- Interactive elements like people tagging and stickers
- Multi-draft save so Creators can publish more ideas
- Export options to share content beyond Pinterest
- Topic tagging, a publishing feature that helps connect content to relevant interests
Once posted, users who follow you can see your idea pins in a carousel at the top of their home feed, as well as within search results, the Today tab, and at the top of a user’s profile.
New Brand Partnership Tools
Along with these expansions to idea pins, Pinterest announced it is working on new ways for influencers to easily disclose paid partnerships.
The new tool, which is being beta tested with a limited number of creators, allows users to note that they have partnered directly with a brand for content in their idea pin. Once this has been tagged, the brand can approve the idea pin before it goes live.
Posts created this way will also receive a “Paid Partnership” label, which is legally required in the U.S. and generates a better sense of transparency from influencers.